MICE tourism is becoming an unmissable trend in Vietnam’s tourism industry, with projected revenue reaching 7.79 billion USD by 2025. This type of tourism, which combines meetings, incentives, and events, not only brings significant economic value but also creates opportunities for business networking and development. Understanding MICE tourism and choosing a reputable organizer will help enterprises optimize effectiveness and elevate their corporate image.
I. Concept of MICE tourism
With outstanding advantages, MICE tourism has become an inevitable trend in the tourism industry. In 2025, sustainability, health, and hybrid meeting models are prioritized, opening up new opportunities for connection and breakthrough growth.
1. Definition of MICE tourism
What is this type of tourism? This is a question many businesses raise when they begin exploring this rapidly growing sector of the travel industry. It refers to a specialized form of travel that integrates four essential components: Meeting, Incentive, Conference, and Event/Exhibition.
2. Why is this form of tourism the optimal choice?
A MICE tourism tour is regarded as the optimal choice for modern enterprises because it offers advantages far beyond traditional travel. MICE tourism allows businesses to host meetings, conferences, and incentive activities professionally while fostering networking, team building, and strategic collaboration. At the same time, it provides cultural exploration, premium leisure, and memorable experiences that inspire employees, strengthen client relationships, and enhance corporate reputation. This unique blend of business and leisure creates long-term value and supports sustainable growth in today’s highly competitive global market.
The most distinctive advantage of this travel format is its ability to harmoniously combine business with leisure. Instead of dry boardroom meetings, events are now organized at luxury resorts and 4–5 star hotels, where open spaces, scenic views, and relaxing environments create productivity and enjoyment.
3. The trend of development of MICE tourism in 2025
The development of this tourism sector in 2025 places a strong emphasis on sustainable lifestyles and health, reflecting the global shift toward greener and more responsible travel. Meetings and conferences have moved beyond conventional frameworks, evolving into platforms that integrate environmental awareness, wellness activities, and digital innovation. Enterprises are now encouraged to design events that balance business goals with cultural immersion, community connection, and eco-friendly practices. This evolution not only enhances participant satisfaction but also positions destinations like Vietnam as attractive hubs for international events.
Participants today seek cozy venues, hybrid meetings, and in-person gatherings that encourage authentic connections and spark breakthrough ideas. Beyond professional exchange, this form of business travel also provides cultural immersion, team-building opportunities, and experiences that strengthen long-term collaboration and trust among partners.
II. Popular types of MICE tourism today
MICE tourism tour programs are chosen by enterprises as solutions for professional exchange, internal development, and brand promotion. Each type addresses specific needs but all enhance cohesion, creativity, and organizational growth.
1. Meeting Tour
Meeting Tour is a type of MICE tourism tour focused on meetings and workshops in a professional yet comfortable setting. Instead of traditional office meeting rooms, Meeting Tours take place at resorts or luxury hotels with open spaces, beautiful views, and modern facilities.
Meeting Tours usually range from 50–150 participants and last from 1–3 days, making them highly suitable for executive meetings, shareholder gatherings, or strategic workshops. These tours are designed to provide a professional yet comfortable setting where decision-makers can focus on key business objectives while enjoying modern facilities.
2. Incentive Tour
Incentive Tour, or reward-oriented MICE tourism tour programs, are effective motivators for outstanding employees and high-performing partners. This form of MICE tourism is popular among enterprises for its strong motivational impact.
Incentive programs are often organized at attractive destinations, combining luxury resorts with unique entertainment to create memorable experiences. Besides relaxation, they may include cultural tours, gala dinners, or wellness activities that inspire and reward participants. By blending leisure with recognition, this form of travel strengthens loyalty and motivates employees as well as partners. It also enhances overall performance, making it a highly valued strategy for modern enterprises.
3. Convention Tour
Convention Tour is the largest-scale type of MICE tourism tour, often gathering 500–1500 participants and centering on professional conferences, scientific seminars, or general assemblies. This form of MICE tourism frequently reaches an international scope, usually lasting 3–5 days, and requires modern convention centers, multilingual interpretation, and advanced event management systems. Convention tours are not only platforms for academic exchange and professional dialogue but also occasions where enterprises, policymakers, and global organizations strengthen cooperation. They provide opportunities for cross-border networking, strategic partnerships, cultural immersion, and showcasing innovation on a large stage.
Moreover, hosting such events enhances the global reputation of destinations, highlighting their infrastructure, hospitality, and cultural identity. With their scale and influence, convention tours stand as powerful drivers for both tourism development and international collaboration in a rapidly globalizing world.
4. Event/Exhibition Tour
Event/Exhibition Tour combines travel with high-profile events such as trade fairs, product launches, or corporate anniversaries, offering participants a unique experience that merges business objectives with leisure and cultural discovery. As one of the most versatile forms of business travel, it is flexible in both scale and duration. This makes it suitable for medium-sized enterprises seeking targeted exposure as well as large corporations aiming to reach a global audience.. Beyond delivering memorable journeys, an Event/Exhibition tour provides an effective platform for businesses to showcase new products, strengthen client relationships, and attract potential partners.
III. Ideal destinations for business and event travel in Vietnam
1. Da Nang
Da Nang is positioning itself as a leading destination for development of MICE tourism in Vietnam, with modern infrastructure and stunning natural scenery. The city hosts nearly 30 five-star hotels and resorts.
In 2025, Da Nang set the ambitious goal of welcoming 80,700 MICE tourism tour participants, marking an impressive 11% increase compared to 2024. This steady growth highlights the city’s strong potential and strategic vision for the development of MICE tourism.
2. Ho Chi Minh City
Ho Chi Minh City, Vietnam’s largest economic hub, offers convenient transportation, modern infrastructure, luxury hotels and spacious convention centers, making it one of the top destinations for MICE tourism in Asia. The city has been honored as “Asia’s Best MICE Destination,” which reflects its strong capacity to host international events with professionalism and scale. In addition to its modern facilities, Ho Chi Minh City delights visitors with a wealth of cultural and culinary experiences, from vibrant street food and local markets to fine dining and international cuisine.
diverse shopping districts that enrich every stay. This harmonious blend of business efficiency and cultural immersion ensures that each MICE tourism tour is both successful and memorable. It further reinforces the city’s reputation as a premier hub for conferences, exhibitions, and incentive programs.
3. Nha Trang
Nha Trang is famous for its long sandy beaches and year-round tropical climate, making it an ideal destination for tour programs that combine business with seaside leisure. The city is home to luxury resorts, modern venues, and professional services that ensure smooth organization of corporate events. With its relaxed atmosphere, Nha Trang is particularly suited to mid- and small-scale Incentive and Event programs where relaxation and team bonding are emphasized. Participants can enjoy activities such as island hopping, water sports, spa treatments, and seafood dining, creating memorable experiences beyond business sessions. This unique balance of natural beauty, hospitality, and event professionalism positions Nha Trang as a leading destination in Vietnam, offering both productivity and enjoyment in one of the country’s most attractive coastal cities.
Amiana Resort Nha Trang top event venue
IV. CHIIC Tourism – a trusted organizer of MICE tourism tour
Amid Vietnam’s strong development of MICE tourism, CHIIC Tourism proudly stands as a pioneer in the professional organization of MICE tourism tour programs. With years of practical experience and a dedicated team deeply versed in international standards, the company has become a trusted partner for many leading enterprises and organizations. CHIIC Tourism provides end-to-end services that cover every stage of the process, from strategic consulting and creative program design to smooth on-site operations and post-event evaluation.
What sets the company apart is its ability to customize each program in line with the client’s specific objectives, corporate culture, and budget. By combining professionalism, innovation, and a strong local network, CHIIC Tourism ensures that every event delivers both business value and memorable experiences. This strengthens its reputation as a reliable partner in Vietnam’s dynamic business travel and events market.
V. Conclusion
MICE tourism is proving to be a key driver of sustainable growth in Vietnam’s tourism industry. With projected revenue of 7.79 billion USD by 2025, this sector not only brings economic value but also enhances Vietnam’s position on the global tourism map.
The 2025 trend of development of MICE tourism emphasizes blending technology with tradition, combining business efficiency with environmental responsibility. With natural advantages, improving infrastructure, and professional teams like CHIIC Tourism, Vietnam is ready to embrace the wave of development of MICE tourism.
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